Copywriter, creative director, builder of teams and brands. Adventurist in life and work. Someone told me they were supposed to be the same.
A social campaign designed to remind people that while their dream job may not be a reality they can have a career that matches what they dream about for their life.
Great concept I got to produce and creative direct.
This campaign will hit the streets of Boston June, 2023. Wanted to share the work-in-progress until we take photographs of actual placements.
We almost blew up the internet for TurboTax Free Edition. We earned 6 billion impressions. My role: writer, creative director.
The backstory to our TurboTax TikTok work.
National Runaway Safeline serves youth-at risk. This campaign, launched during Covid, saw 117,00 new site visits and earned 20 million impression. Happy to have done my part.
Worked with Troup (wearetroup.com) to shine a light on the growing problems of youth at-risk and homelessness.
Worked on a little 2020 holiday campaign for Vitani. The year influenced the attitude. How could it not?
