Fairly Painless/Lambert/LLYC
Creative Director
Spearheaded creative department. Managed multiple simultaneous projects and teams to successfully achieve client objectives of increased market awareness and revenue. Collaborated with cross-departmental teams in the creation of creative content across design, social and digital executions for both Fairly Painless, Lambert and LLYC clients. Achieved capacity as coach/player: Producer, manager, mentor and craftsman.
Troup
Creative Director
Led creative strategy, ideation, and copywriting for this branding and design agency. Managed client workflow, freelance staff, and vendor relationships. Solved multi-faceted marketing problems for a diverse range of businesses.
GTB – Shopper Marketing Group
Creative Director
Effectively oversaw the production of long- and short-form content to support multiple down-funnel retail activities. Managed a team of thirteen creatives.
GTB – Ford Funded Retail Group.
Creative Director
Guided the work of fifty creatives in developing, producing, and launching multiple national sales events. Crafted ideas for Truck and SUV brand teams. Aligned creative vision with external agency partners.
McCann Erickson
Associate Creative Director
Wrote copy and guided creative for Saab, GM Retail, Nestle, Williamsburg Tourism, Priority Health, MGM Casino Detroit and Chevy Europe and Asia. Designated hitter on Michigan Tourism and Ameriprise accounts.
Voyageur Outward Bound
Assistant Instructor
Led both traditional and youth-at risk brigades through canoe programs in the Boundary Waters National Park.
U.S. Army
Medic Paratrooper
Stationed at Fort Bragg, I made 25 jumps with the 82nd Airborne Division.